Welcome to Just Good Company

Working in the impact-driven business space? Founder of a good company? Or just love ethical and sustainable businesses and want to learn more about them?

Then this newsletter is for you.

Just Good Company is your weekly deep dive into information and inspiration from the growing purpose-driven business space, as well as reflections from building a good business myself.

Who am I?

Hi! I’m Alex, social entrepreneur and co-founder of a purpose-driven business, In Good Company

After spending over a decade working in large public and private sector organisations (including 9 years at a UK FTSE 250 in a range of Director-level positions), I decided it was time for a change of direction into social entrepreneurship. I’m now building my first start-up, In Good Company, which is on a mission to make it easier for people like us to find ethical and sustainable businesses and experiences to visit (yes IRL!) and in turn help the good business sector thrive.

I’m a huge believer in the power of doing well by doing good and, through In Good Company, meet so many inspirational companies who are charting new and better ways of building businesses which don’t just make profit, but leverage it for a bigger purpose. I also spend a huge amount of time researching and thinking about what makes a company ‘good’.

This newsletter is designed to distill and share those trends and inspiration with you.

Do connect with me on Twitter, LinkedIn or Instagram and please send any thoughts, comments or feedback my way - I love hearing from you!

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Subscribe to Just Good Company

A weekly delve into trends and inspiration from the growing good business sector, plus reflections from building a purpose-driven startup.


Co-founder & CEO In Good Company. Lover of books, tech and those doing good in the world. Eternal optimist, writing about ethical and sustainable business.